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Media & Advertising Technology

Next-gen platforms for streaming, content delivery, and data-driven monetization

We design and engineer end-to-end media and advertising technology solutions for modern streaming, broadcast, and digital platforms. From scalable video delivery and cloud playout to AI-driven ad personalization and analytics, ENGNX helps you build intelligent media ecosystems that deliver seamless experiences, maximize engagement, and unlock new revenue streams.

Content & Ad Delivery Platforms

Build high-performance, resilient delivery systems for streaming and dynamic ad insertion.

  • Cloud playout & live/VOD delivery
  • Multi-CDN & adaptive bitrate streaming
  • Server-side ad insertion (SSAI)
  • Client-side & real-time ad decisioning
  • Low-latency global delivery

Media Asset & Metadata Management

Modernize your content and ad operations with unified asset workflows.

  • Digital asset & metadata management
  • MAM & Asset orchestration
  • AI-powered tagging and enrichment
  • Workflow automation & content rights management
  • Cloud storage & cost-optimized cataloging

Processing, Transcoding & Protection

Automate and scale your content and ad preparation pipeline.

  • Cloud-based transcoding & DRM
  • Format conversion and quality control
  • Automated QA workflows
  • Secure content delivery and watermarking

AI Analytics, Insights & Personalization

Transform audience data into intelligence and revenue imaginable.

  • AI-driven audience segmentation
  • Contextual and behavioral targeting
  • Real-time campaign and content analytics
  • Personalized recommendations & A/B optimization
  • Privacy-compliant data management

Ad Tech Infrastructure & Integration

Deliver performance and reliability at scale with modern, cloud-native infrastructure.

  • High-throughput ad decisioning systems
  • Data-layer integration for SSP/DSP workflows
  • Microservices-based delivery architecture
  • Resilient, fault-tolerant global scaling
  • Integration with identity, consent, and compliance layers

Client Side Video Player Engineering

Build custom video players with advanced features for seamless playback across all devices.

  • HTML5 and native video player development
  • Adaptive bitrate streaming (HLS, DASH)
  • Ad insertion and DAI integration
  • Playback analytics and quality monitoring
  • Offline playback and DRM support

Our Engagement Approach

1

Discovery & Assessment

Evaluate your media and ad-tech stack, map audience workflows, and identify opportunities to enhance delivery, monetization, and personalization.

2

Solution Architecture

Design tailored platform architectures leveraging cloud-native, data-driven, and AI-powered technologies optimized for scalability, latency, and cost.

3

Implementation & Integration

Build, integrate, and modernize systems from content workflows to ad decisioning and analytics, ensuring end-to-end interoperability.

4

Optimization & Intelligence

Embed automation, observability, and AI-based optimization to continuously improve QoE, audience engagement, and ROI.

Domain Expertise

OTT & Streaming Platforms

Over-the-top media services and streaming platforms for on-demand and live content delivery

Live Sports Broadcasting

Real-time sports streaming solutions with low-latency delivery and multi-device support

SVOD/AVOD/BVOD Services

Subscription video-on-demand (SVOD), ad-supported video-on-demand (AVOD), and broadcaster video-on-demand (BVOD) platforms

Connected TV (CTV) & Smart TV

Apps and platforms for connected TV devices including Roku, Apple TV, Android TV, and Smart TV platforms

Ready to Redefine Your Media & AdTech Strategy?

Partner with ENGNX to build AI-powered streaming and advertising platforms that deliver seamless experiences, deeper engagement, and measurable business impact.